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AAF of the Midlands Honors Midlands Advertising Talent at 2013 ADDY Awards

Feb 18, 2013

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COLUMBIA, SC - February 18, 2013 -  AAF of the Midlands hosted its annual ADDY Awards gala on Saturday, February 16 at 701 Whaley in Columbia. More than 60 awards recognizing exceptional work in advertising were presented to advertising professionals and students in the Midlands.

AAF of the Midlands, winner of the 2011 AAF National Club of the Year Award, holds the yearly competition as part of the American Advertising Federation’s ADDY Awards, the largest advertising competition in the world. The awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. As a chapter of the national organization, AAF of the Midlands’ ADDY Award winners will move on to compete at the district level and then in the national competition.

Advertising professionals from across the Midlands submitted more than 200 entries into the local competition. AAF of the Midlands recognized winners in a myriad of categories and honored overall winners for print, interactive and broadcast media:

    Best of Broadcast – Mad Monkey, Inc., “The Closing” for Mega Millions / South Carolina Education Lottery (photo below)



    Best of Print – Palmetto Health, “Shhhh...it's a noise reduction campaign”  (photo below)

    Best of Interactive – Northbound Design, Wier / Stewart Website (photo below)


    The Best of Show award was given to Mad Monkey, Inc. for “The Closing,” created for Mega Millions / South Carolina Education Lottery. (photo below)



    The Student Best of Show award was given to Brock Henderson and The Palmetto Group (USC AdTeam) for “Nissan: Drive My Car.”  (photo below)



    The complete list of winners is below.

    Special Judges Award for Excellence in Annual Report
    Riggs Partners, “Palmetto GBA Annual Report” for Palmetto GBA

    Special Judges Award for Excellence in Interactive

    Northbound Design, Alan Flusser Custom Shop Website

    Special Judges Award for Excellence in Radio
    Riggs Partners, Express Oil Change Radio Campaign

    Sales Promotion – Sales Kits or Product Information Sheets
    Silver ADDY – Chernoff Newman, “Black Pearl Farm Packaging” for Black Pearl Farm

    Collateral Materials – Stationery Package, Flat Printed
    Silver ADDY – ADCO, “Richland Library Stationery Package” for Richland Library

    Annual Report – Four-color
    Gold ADDY – BlueCross BlueShield SC, “Honored to Serve: 2011 PGBA, LLC Annual Report” for PGBA, LLC

    Gold ADDY – Riggs Partners, “Palmetto GBA Annual Report” for Palmetto GBA

    Silver ADDY – BlueCross BlueShield SC, “Positioned to Exceed” for Companion Life Insurance Company

    Silver ADDY – Riggs Partners, “Central Carolina Community Foundation Annual Report” for Central Carolina Community Foundation

    Silver ADDY – Riggs Partners, “Goodwill Industries of Midlands/Upstate SC Annual Report” for Goodwill Industries of Midlands/Upstate SC

    Brochure – Four-color
    Silver ADDY – Chernoff Newman, “USC Moore School Brochure” for University of South Carolina Darla Moore School of Business

    Brochure – Campaign
    Silver ADDY – University of South Carolina, “USC Admissions” for University of South Carolina/Admissions

    Publication Design – Cover
    Silver ADDY – University of South Carolina, “USC-Carolinian Winter 2013” for My Carolina Alumni Association

    Publication Design – Magazine Design (Entire Magazine)
    Silver ADDY – undefined magazine, “undefined magazine - Book 16”

    Poster – Single
    Silver ADDY – Chernoff Newman, “Blown Away 1” for South Lake Dentistry, LLC

    Silver ADDY – Chernoff Newman, “Blown Away 2” for South Lake Dentistry, LLC

    Poster – Campaign
    Gold ADDY – Palmetto Health, “Shhhh...it's a noise reduction campaign”

    Special Event Material – Invitation
    Silver ADDY – ADCO, “Pig on the Roof” for Callison Tighe & Robinson, LLC

    Special Event Material – Announcement
    Silver ADDY – Riggs Partners, “50th Anniversary Announcement” for Pulliam Morris Interiors

    Out-of-Home – Campaign
    Silver ADDY – Chernoff Newman, “Local Since Forever outdoor campaign” for Piggly Wiggly

    Silver ADDY – Riggs Partners, “Goodwill Industries of Midlands/Upstate SC Outdoor Campaign” for Goodwill Industries of Midlands/Upstate SC

    Non-Traditional Advertising – Campaign

    Silver ADDY – Chernoff Newman, “Mini Coasters” for Rick Hendrick Imports

    Digital Advertising – Websites, B-to-B – Services
    Gold ADDY – Riggs Partners, “Lukas, Nace, Gutierrez & Sachs Website” for Lukas, Nace, Gutierrez & Sachs

    Gold ADDY – Northbound Design, Wier / Stewart Website

    Websites, Consumer – Products

    Gold ADDY – Northbound Design, Creativity Fluid Website

    Websites, Consumer - Outlets
    Gold ADDY – Northbound Design, Bone-In Artisan Barbeque Website

    Websites, Consumer – Services
    Silver ADDY – Northbound Design, Alan Flusser Custom Shop Website

    Video – Branded content, more than 60 seconds

    Silver ADDY – Dust of the Ground, “Indie Grits 2012 Promo” for The Nickelodeon Theatre

    Radio, Local (one metro) – Campaign
    Gold ADDY – Riggs Partners, Express Oil Change Radio Campaign

    Television, Self-Promotion, Local (one DMA) – Campaign
    Silver ADDY – WIS-TV, WIS Sunrise Image Campaign

    Television, Regional/National, Single – Services

    Gold ADDY – Mad Monkey, Inc., “The Closing” for Mega Millions / South Carolina Education Lottery

    Gold ADDY – Mad Monkey, Inc., “The Declaration” for Mega Millions / South Carolina Education Lottery

    Television, Regional/National Campaigns – Services
    Gold ADDY – Mad Monkey, Inc., “The Power of One” for Mega Millions / South Carolina Education Lottery

    Integrated Campaigns – Consumer, Local
    Gold ADDY – Richland Library, Richland Library Rebranding Campaign

    Silver ADDY – Chernoff Newman, “South Lake Campaign” for South Lake Dentistry, LLC

    Advertising for the Arts & Sciences, Collateral – Poster

    Silver ADDY – Riggs Partners, “52 Windows Event Poster” for MIRCI

    Silver ADDY – Michael Powelson, “2012 Indie Grits Poster” for Indie Grits Film Festival

    Public Service, Collateral – Stationery Package
    Gold ADDY – Children's Trust of South Carolina, Business Cards for Children's Trust of South Carolina

    Broadcast/Electronic/Digital – TV

    Gold ADDY – Mad Monkey, Inc., “Homeowners PSA” for South Carolina Department of Insurance

    Elements of Advertising, Visual – Logo

    Gold ADDY – Riggs Partners, Bug Outfitters Logo

    Silver ADDY – ADCO, Richland Library Logo

    Elements of Advertising, Visual – Photography, Digitally Enhanced
    Silver ADDY – James Quantz Jr Photography, Inc., “South Carolina Baseball 2012” for University of SC Athletic Department

    Elements of Advertising, Visual – Photography, Campaign

    Gold ADDY – James Quantz Jr Photography, Inc., University of SC Athletic Department Visual Campaign

    Gold ADDY – George Fulton Productions, “Noise Reduction” for Palmetto Health

    Gold ADDY – George Fulton Productions, “Your Mouth Will Be Blown Away” for Southlake Dental

    Elements of Advertising, Visual – Animation or Special Effects
    Gold ADDY – Mad Monkey, Inc., “2012 MLB Post Season On TBS/GIECO” for Turner Sports / Geico

    Student ADDY Categories


    Student Best of Show
    Brock Henderson, The Palmetto Group (USC AdTeam), “Nissan: Drive My Car”

    Student Special Judges Award for Excellence in Print
    Madeline McDowell, University of South Carolina, “Black Kow Fertilizer”

    Student Special Judges Award for Excellence in Visuals
    Tucker Prescott, Student Media-University of South Carolina, “Garnet and Black: Sumptuous Summer”

    Collateral Material – Poster
    Student Silver ADDY – Caroline Canty, South University, “Amalgamated Industries”

    Collateral Material – Poster Campaign

    Sudent Gold ADDY - Kayla Stogner, “Got Talent”

    Consumer or Trade Publication – Campaign

    Student Gold ADDY – Madeline McDowell, University of South Carolina, “Black Kow Fertilizer”

    Student Silver ADDY – Madeline McDowell, University of South Carolina, “Sailor Jerry Rum”

    Digital Advertising – Online Advertising

    Student Gold ADDY – Tucker Prescott, Student Media-University of South Carolina, “Garnet and Black: Sumptuous Summer”

    Television – Single
    Student Gold ADDY – Brock Henderson, The Palmetto Group (USC AdTeam), “Nissan: Drive My Car”

    Integrated Campaigns – Business-to-Consumer
    Student Silver ADDY – Brock Henderson, The Palmetto Group (USC AdTeam), “Nissan Experience the Unexpected”

    Elements of Advertising – Visual, Cinematography

    Student Silver ADDY – Tucker Prescott, Student Media-University of South Carolina, “Garnet and Black: H.I.I.T Me With Your Best Shot”
     

    About AAF of the Midlands

    The Columbia Ad Club was founded in 1955 and is affiliated with the American Advertising Federation (AAF), which is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry worldwide. By vote of the local organization's Board of Directors, the affiliate's name was changed in 2007 to AAF of the Midlands in order to enhance branding at the local, regional and national level. In 2011, AAF of the Midlands was honored as National Club of the Year. For more information, visit aafmidlands.com or follow us on Facebook http://facebook.com/aafmidlands and Twitter http://www.twitter.com/AAFMidlands.