On The Move
Riggs Partners Announces 2012 Createathon® Recipients
Aug 31, 2012
COLUMBIA, SC - August 31, 2012 - Eight South Carolina nonprofit organizations will be the beneficiaries of free creative marketing services provided by Riggs Partners during its annual CreateAthon® event, to be held on Thursday, September 20th. Organizations selected as CreateAthon clients this year include: Angel's Hope, Arc of South Carolina, Disability Action Center, Good Samaritan Clinic, Greer Relief & Resources Agency, Junior Achievement of Central South Carolina, Protection and Advocacy for People with Disabilities, and The Therapy Place.
In addition to the eight South Carolina nonprofit organizations, Riggs Partners will also provide pro bono marketing services to CARE of Southeastern Michigan, one of six winners of CreateAthon’s national brand makeover contest, held earlier this summer. The CreateAthon Brand Makeover campaign allows nonprofits that may not currently be served by CreateAthon partner agencies in specific areas of the US and Canada, the opportunity to receive CreateAthon services.
Since its inception in1997, CreateAthon has grown from a single-market event hosted by Riggs Partners to a 501 (c) (3) organization that has attracted more than 80 advertising agencies, universities, professional clubs, and corporate marketing departments as official CreateAthon partners. Cumulatively, CreateAthon has benefited more than 1,275 nonprofit organizations in North America by delivering approximately 3,100 pro bono marketing projects valued in excess of $15 million.
“It’s so exciting to see the ways in which CreateAthon has grown,” said Teresa Coles of Riggs Partners. “There’s a rising tide of skills-based volunteerism in corporate America, and we’re thrilled to see the CreateAthon model gaining momentum nationally. Our hope is that by evolving CreateAthon into a nonprofit organization, we can build an infrastructure that can help recruit more professionals into the CreateAthon movement, so that more nonprofits across the US will benefit from the program.”
For more information on CreateAthon, please visit www.createathon.org.
About Riggs Partners
Riggs Partners is a creative marketing consultancy that specializes in developing cross-channel communications programs for socially conscious companies and nonprofit organizations. Visit the company at www.riggspartners.com.